Business Insights: Opportunities in Glycemic Control

IMPROVING CONSUMER AWARENESS AND GETTING HEALTHCARE PROFESSIONALS TO SUPPORT BLOOD SUGAR MANAGEMENT PRODUCTS IS THE KEY TO MARKET SUCCESS.     Recently I’ve been reflecting on why some health issues are more successfully addressed with nutraceuticals than others. For instance, cardiovascular/heart health and glycemic control/diabetes touch large groups of consumers and represent significant healthcare issues.[…]

Nutraceuticals Market to Reach $204.8 Billion by 2017

The global nutraceuticals product market reached $142.1 billion in 2011 and is expected to reach $204.8 billion by 2017, growing at a CAGR of 6.3%, according to a new market report from Transparency Market Research, Albany, NY. Asia-Pacific (including Japan) is expected to have the second largest market share after North America by 2017. The[…]


This week we look at the importance of audience trust. Our survey of nearly 500 respondents found this: trust is the main driver for audience loyalty to a publisher. An overwhelming 94% of readers view “trustworthiness” as a key factor in their decision to visit a publisher site. And it’s not just a matter of[…]