If you’re an advertiser
struggling to get more
targeted visitors, then
you may be missing
one simple thing.
One of the things that can “make or break” the success of ANY online Advertiser is your website and messaging that your visitors receive. It has been said that you do not have a second chance to make a first impression.
As a former Advertiser and current Network owner, I have reviewed thousands of offers and driven millions of visitors to various
campaigns. I noticed a common theme as to whether my clients would succeed or fail. Many advertisers were not interested in spending more money to enhance and optimize their sites and do the proper internal testing required.
Many advertisers tend to copy or mimic their competitors’ marketing materials based on the mindset that those pages are actually converting and
generating revenue, when they have no solid data or stats to conclude that. This can be a VERY costly mistake.
What many fail to understand is that many advertisers throw up pages and will not do enough or any internal testing in order to set their affiliates up for success. This WILL make or break your success in working with affiliates and or internal media buys.
Simply put, IF you are not internally testing your own creatives prior to issuing assets to affiliates then you may be waiting a long time to get your
business profitable and more importantly you will not be able to keep affiliates interested in running your offer.
An affiliate on average will spend between $100-$200 to test your offer, and if they do not succeed within that budget then they will move on to the next offer quickly. Remember this is NOT the affiliates area of expertise; affiliates are great at getting visitors.
The Digital Marketing landscape is WAY too competitive for advertisers not to come out of the gate with winning creatives. IF and WHEN this is done properly you will create a frenzy for affiliates because they will all want in on something they know they can generate revenue with. This will create a high demand for your offers.
After starting out as an advertiser and moving on to work with thousands of affiliates, I started to see a pattern on both sides. Many advertisers do not understand how internal testing works and many affiliates don’t have a budget or the knowledge to optimize, nor is it their job.
For the past several years we have created hundreds of high converting responsive landing pages and multiple assets for many online advertisers.
Now is the time to set yourself up for success.
Creation & Data
It’s about time to set your affiliates up for INSTANT success and not failure. The number one reason I believe one of the TOP reasons that advertisers fail is that they do not allocate funds to one of the most important places. “Internal testing” ALL creatives should be internally tested and approved PRIOR to releasing ANY sales materials or subject lines to affiliates. I SMH (shake my head) that MOST advertisers are missing this. The number one reason I believe that affiliates fail is that they are either not skilled and or trained in the following areas:
- 1Creating and optimizing pre-sale pages
- 2Studying site analytics (how long are people stay on the pages, bounce rates etc.)
We will create your content, test and optimize it for you. This is the step that is most
commonly missed by most advertisers. I feel the only reason why is that while most
advertisers have probably thought about doing this they either already have a person that can COPY other landing pages which don’t work OR they don’t know anyone who does this
successfully. Simply put IF you are not doing this internally prior to issuing landing pages and or creatives that are successfully tested and proven than you may wait a very long time to get your business profitable and more importantly you will not be able to keep affiliates
interested in running your offer. An affiliate on average will spend 100$ to test your offer and if they do not succeed with that budget than they will move on to the next offer that quickly. It’s WAY too competitive these days not to come out of the gate with winning creatives. IF and WHEN this is done properly you will create a frenzy for affiliates because they will all want in on something they know they can make money with it. This will create the demand for your offers. Remember this is NOT the affiliates expertise or fault that they failed your
campaign, as they need training too. After starting out as an advertiser, working with
thousands of affiliates, and hundreds of advertisers this is where I find my passion. Together, we identify, optimize and monetize those underutilized business assets in a way that
generates revenue without having to generate MORE sales. Some examples of this are:
- Visitor traffic that comes to your offer pages and exits without buying
- Buyer lists for companies that have no
- follow-up marketing system in place.
- Advertisers that receive affiliate traffic that is
- underperforming in sales.
- Websites that have a lot of targeted traffic and no monetization method in place.
While the bulk of the work we do is to drive traffic and conversions for your business, we can also assist you in preparing for the sales increases to come. This involves us doing a proper analysis of your business structure and providing recommendations as to what else you will need to create a sustainable and successful campaign. There are a number of factors that go into accomplishing this, including merchant processing, fulfillment, call centers, manufacturing, the conversion rate of your sales funnel, and the profitability level of the campaign in terms of traffic being delivered.
By allowing us to assist you in these custom services that we offer, we will be there every step of the way to ensure you get the best results possible.
The Custom Services We Offer
Merchant Processing Solutions
We understand that as a business owner you need a solid merchant processing solution. No matter what product you are selling, we have discovered that sometimes having a TMF is not an issue. Through cultivating and maintaining solid relationships with banks and processors we are able to offer you an exclusive suite of high and low risk processing solutions along with being able to run high ticket charges.
CRM Assistance and Programming
Having a powerful CRM solution can help your business run smoother as we scale up your traffic. We have multiple partners we work with and can assist you in finding the CRM that will best work for your particular needs.
Ad Copy & Creatives Solutions
We have a team of copywriters, designers, and programmers who know how to craft offers and creatives that convert. We also utilize proven templates from active campaigns that we model to reduce the risk of running into a low converting offer. Let’s us help you stack the odds in your favor.
Full Service Consulting
We offer full service campaign management through a variety of strategic partnerships.
Let us help you take your offer to the next level!
Media Buying Services available upon request
This INCLUDES relationships to high converting newsletters.